Director of Brand Strategy

Years of Experience: 17

Education & Licenses:

  • Masters Certificate, Marketing Communication Leadership, 2009, York University, Toronto, ON, Canada
  • Bachelor of Communication Studies, 2004, University of Calgary, Calgary, AB, Canada
  • Public Relations Certificate, 2000, Mount Royal University, Calgary, AB, Canada
  • Diploma, Broadcast News, 1999, Southern Alberta Institute of Technology, Calgary AB, Canada

Areas of Specialization:

  • Branding – creating a consistent identity that communicates an organization’s values and personality to its customers and stakeholders
  • Content marketing – developing and distributing valuable, relevant, and consistent content to a clearly defined audience
  • Digital marketing – implementing and optimizing digital tools (website, videos, social media, etc.) to grow customer engagement and retention
  • Product marketing – understanding an industry and how to market a product or solution to address customer needs

Overview:

Ms. Christie is a marketing communications professional with more than 15 years of progressive experience in developing and leading integrated marketing communications strategies and campaigns to global audiences.  Throughout her career, Ms. Christie has used creative marketing strategies to communicate technical concepts that resonate with customers.  As the Director of Brand Strategy, Ms. Christie applies her branding and digital marketing expertise to expand E2G’s online presence to support business development activities.

Prior to joining E2G, Ms. Christie spent 15 years working within the upstream oil and gas industry for Schlumberger Ltd and Computer Modelling Group.